Strategic Marketing Lead

4 days ago


Mumbai, Maharashtra, India IGP Full time
Job Description

We are seeking a highly skilled Strategic Marketing Lead to join our team at IGP. This is an exceptional opportunity for a talented professional to lead our marketing efforts and drive business growth.

About the Role

The Strategic Marketing Lead will be responsible for developing and executing brand strategies to strengthen Interflora's positioning as a premium flower and gifting brand. This includes planning and overseeing marketing campaigns across key occasions, product launches, and seasonal opportunities.

You will create and implement social media strategies across platforms like Instagram, Facebook, LinkedIn, and other relevant channels. Managing day-to-day operations of social media, including content creation, scheduling, and community engagement, is also a key responsibility.

Key Responsibilities
  • Develop and execute brand strategies to enhance Interflora's premium positioning.
  • Plan and oversee marketing campaigns across key occasions, product launches, and seasonal opportunities.
  • Create and implement social media strategies across platforms.
  • Manage day-to-day operations of social media, including content creation and community engagement.
  • Monitor and analyze brand and campaign performance metrics to optimize strategies.
Requirements

To be successful in this role, you will need:

  • 3-5 years of experience in brand management, social media strategy, or related fields, preferably in premium/luxury retail or e-commerce.
  • A strong portfolio demonstrating successful brand-building campaigns and social media initiatives.
  • Excellent copywriting and communication skills with attention to detail.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and basic photo/video editing skills.
  • Experience in data analysis and using tools like Google Analytics to track campaign performance.
Estimated Salary: $80,000 - $110,000 per yearAbout IGP

IGP is a leading luxury floral and gifting company. We pride ourselves on delivering high-quality, bespoke experiences to our customers. Our team is passionate about building long-lasting relationships and driving business growth through innovative marketing strategies.



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