Marketing Strategic Leader
3 days ago
About the Role
We are seeking an experienced Marketing Strategic Leader to join our team at Lifelancer in Mumbai, India. This is a fantastic opportunity to develop marketing strategies in a top-tier environment.
The ideal candidate will have a successful background in marketing and be able to implement innovative marketing initiatives effectively lead our team.
Key Responsibilities:
- Collaborate with Business Unit Marketing to develop annual marketing strategy and plans to achieve revenue and pipeline growth.
- Apply Market Intelligence to support commercial execution by conducting Market Surveys of Key Customers, analyzing the competitive business environment, and identifying business opportunities in the India market.
- Analyze market and technology trends to reconcile product promotion plan.
- Lead and guide promotion campaigns with respective business leaders, KAM head, and product team.
- Manage the commercialization process in India, working together with other Marketing resources, Sales, Communications, and Product Managers to support new product introduction.
- Work with key customers and global product marketing managers for technology alignment and support execution of new product introductions.
- Foster positive relationships throughout the organization of key accounts.
- Develop and lead plans for driving product demand.
- Closely coordinate with Corporate Marketing team to support market reach, account targeting, and digital campaigns.
- Manage and develop key talents within the team to assure continuity, reduce turnover, and succession planning.
- Support and collaborate with the marketing and sales team to develop suitable commercialization strategies and tactics to enhance growth, improve coverage, and increase penetration.
- Complete regional marketing programs targeting segments that drive demand generation, pipeline health, and new contacts for LSI.
- Improve the value of key marketing programs and product launches through enhanced performance.
Requirements and Qualifications:
- Experience from related industries desirable.
- Role Model leadership skills with the ability to coach, mentor, and lead employees to achieve performance objectives.
- Ability to operate effectively in a matrix environment.
- Ability to build relationships at all levels of an organization (external and internal).
- Approach to strategic account management.
- MBA or Masters in Biotechnology.
Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
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