Digital Solutions Business Development Manager
3 weeks ago
About the Role:
The Market Development Manager-Apparel, Digital Solutions will be responsible for driving top-line growth and achieving sales and business development goals by creating market opportunities for end-to-end solutions for Avery Dennison digital solutions portfolio, including RFID tags, hardware products, software applications enabling supply chain traceability, consumer engagement, and sustainability solutions for Apparel Retail segments in India.
Your Responsibilities Will Include:
- Lead and own responsibility for execution and sales results for Avery Dennison Digital Solutions portfolio (RFID labels + Hardware+Software+Services) in Apparel segment in India.
- Own responsibility for lead generation and maintaining a robust sales pipeline to meet sales targets.
- Identify and develop long-term strategic business opportunities in digital solutions space leading to successful commercialization, while also leveraging Avery Dennison's intelligent label product portfolio and wide range of digital ecosystem partners.
- Develop and maintain working relationships with solutions stakeholders at the customers' organization.
- Act as a business innovation lead for customers' and prospects' strategic digital identity initiatives such as supply chain traceability solutions and digital consumer engagement solutions in the Apparel Industry in India.
- Develop trusting and deep business relationships with key decision makers for solutions business at the customers' organizations as a proponent of using digital identity for supply chain transformation.
- Work with prospective customers to identify unmet needs, and present compelling solutions.
- Communicate and link key value propositions and differentiators to customers with Avery Dennison Digital solutions portfolio.
- Initiate, determine, and present ROI business case analysis for new opportunities & pilot programs.
- Craft customized go-to-market strategies for the assigned market and individual customers.
- Craft custom pricing and commercial models as per opportunity - opex, recurring etc.
- Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.
- Build a positive relationship with key influencers and foster healthy ecosystem partner communities.
- Collaborate with other Avery Dennison business units and external partners to identify and evaluate opportunities for generating leads for digital solutions portfolio.
- Drive customer meetings, including the creation of presentation materials, setting up and driving solution demos (including digital triggers, hardware, reader and software).
- Identify, assess, develop and manage new programs and new business opportunities leading to successful commercialization efforts.
- Surface new use cases, product applications and solutions to development teams
- Collect and prioritize product and technical feedback with product and engineering teams
- Explore technologies that could complement our offerings as part of a thought-leadership effort
- Chair and drive Cross functional BU virtual team to drive entrepreneurial speed and flexibility with global consistency on the following functions for new digital solutions:Pipeline development and managementCreation and presentation of specific solution proposalsSolution understanding and educationVoice of the customer feedback to innovationNew use case creation and vettingEnable accurate and speedy development and deploymentDefine long term roadmap to win -G2M, portfolio, cross BU integration/collaboration
Qualifications
- Bachelor's degree with a major in Marketing, Business, or a related field preferred.
- At least 10-15 years of experience across the India region in business development or sales with a successful proven track record of consistently delivering sales results.
- Strong experience and knowledge of RFID technology , Digital twin, and solution selling.
- Past experience of dealing with decision makers relevant for RFID/digital solutions.
- Extensive connect and existing customer relationships with supply chain solution stakeholders in top Retail - Apparel, & Lifestyle brands in India.
- Direct work experience and solid understanding of the supply chain processes including warehouse operations/process, logistics and transportation is mandatory, preferable in Apparel.
- Past experience of business development for supply chain solutions in large enterprises in the Apparel Retail industry is desirable.
- Past experience of business development for digital trigger/AIDC based solutions - RFID, IOT.
- Have strong capability to perform ROI analysis, build business cases for proposed solutions.
- Strong entrepreneurial, hands on attitude , open to work and thrive in an ambiguous, fast paced and agile environment.
- Ability to develop pricing and offer opex and recurring revenue commercial model options.
- Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.
- Demonstrable ability to work both independently and as part of a team.
- Attention to detail, project management and communication skills are a must.
- Willingness to travel frequently for in person meetings and lead impactful virtual selling and marketing events.
About Avery Dennison Smartrac
Avery Dennison Smartrac is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.
Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience.
Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries.
Our reported sales in 2023 were $ billion. Learn more at .
Avery Dennison Smartrac is proud to be certified Great Place to Work in , , ,, , and , and recognized as one of the best companies to work for in Asia in and.
Avery Dennison Smartrac is an equal opportunities employer.
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