Director - Enterprise Growth Strategist

4 days ago

Kannur, Kerala, India beBeeGrowth Full time ₹ 1,80,00,000 - ₹ 2,22,00,000

Business Growth Specialist Wanted

Job Description:

We are seeking a highly skilled Business Growth Specialist to lead our demand generation efforts and drive pipeline growth through strategic planning and execution.

This role involves designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals. You will also develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

  1. Develop and execute demand generation strategies that drive business growth and measurable pipeline.
  2. Design and implement multi-channel integrated campaigns that build awareness, generate qualified leads, and accelerate pipeline.
  3. Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  4. Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  5. Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.
Required Skills and Qualifications:
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.
  • Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.
What We Offer:

The successful candidate will have the opportunity to work with a talented team, driving business growth and innovation. We offer a competitive salary, benefits package, and opportunities for professional development.

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