Content Team Lead

2 weeks ago


Chennai, Tamil Nadu, India Mirchi Full time
About the Role

We are seeking a skilled Content Team Lead to join our team at Mirchi. As a key member of our content team, you will be responsible for managing the sound-scape of our station through creative and marketing interventions.

Responsibilities
  • Develop and implement strategies to increase or maintain listenership through creative content initiatives.
  • Collaborate with the programming and sales teams to provide creative inputs and support the sales team in increasing overall ad spends.
  • Ideate fresh programming initiatives, on-air campaigns, and on-ground events to ensure brand differentiation and increase brand recall at the station level.
  • Invest time in local RJs to grow and develop them as local celebrities.
  • Identify and bring in local talent to contribute to the creative development of our content.
  • Build radio as a category for both listeners and advertisers.
People Management

You will be responsible for identifying and developing the right talent within the team by providing regular feedback on their performance.

Requirements

To succeed in this role, you must have:

  • A graduation/post-graduation degree with 8-12 years of relevant experience in digital content conceptualization.
  • Strong branding focus and excellent communication skills.
  • The ability to read, write, and speak Tamil fluently.
  • A strong network of contacts in the industry to identify local talent.
Salary Information

We offer a competitive salary of ₹15 lakhs per annum, based on industry standards and your qualifications.



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