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Content Strategist

1 month ago

Chennai, Tamil Nadu, India AssetPlus Full time

At AssetPlus, we are seeking an experienced Content Strategist to lead the development and execution of a comprehensive content strategy. The successful candidate will manage content creation, oversee a dynamic team, and ensure that all content aligns with business objectives and brand identity.

About the Role

We're looking for a highly skilled and motivated Content Strategist to join our team at AssetPlus. As a key member of our marketing department, you will be responsible for developing and implementing a content strategy that drives engagement, increases visibility, and contributes to business growth.

Key Responsibilities
  • Develop and implement a comprehensive content strategy that aligns with business objectives and drives results
  • Manage a team of content writers, graphic designers, and video editors to produce high-quality, on-brand content
  • Collaborate with cross-functional teams to ensure content initiatives are aligned with broader business objectives
  • Conduct competitive analysis and market research to stay ahead of industry trends and adapt content strategies accordingly
  • Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics
  • Track, analyze, and report on content performance using analytics tools to refine strategies and enhance engagement and conversions
Requirements
  • 5+ years of experience in content creation, strategy development, and distribution across various platforms
  • Must have experience in content amplification strategies and performance monitoring across multiple channels
  • Must have prior experience leading and managing a team of content writers
  • A strong understanding of Mutual Funds, Insurance, and Personal Finance is required
  • Excellent writing and editing skills, with a strong creative flair
  • Proficiency in both written and spoken Hindi is a must
What We Offer

We offer a competitive salary package, including a base salary of $80,000 per year, as well as opportunities for professional growth and development. If you are a motivated and experienced Content Strategist looking to take your career to the next level, please submit your application.