Digital Content Strategist

5 days ago


Chennai, Tamil Nadu, India TARGETBAY ECOMMERCE SOLUTIONS PRIVATE LIMITED Full time
Role Summary: We're seeking a Digital Content Strategist to join our Marketing team at TargetBay Ecommerce Solutions Private Limited. As a Digital Content Strategist, you'll be responsible for developing and implementing a comprehensive content strategy that drives engagement, conversions, and brand awareness.

About Us:
TargetBay is a cutting-edge Ecommerce Marketing Cloud that offers a range of innovative solutions to help Ecommerce entrepreneurs succeed. Our main products include BayEngage, BayReviews, and BayAds.

About the Role:
In this role, you'll be working closely with cross-functional teams to identify business goals and develop targeted content strategies to achieve them. You'll also be responsible for creating high-quality content across various channels, including blog posts, articles, social media, and email newsletters. Your primary goal will be to engage and retain customers, drive revenue growth, and establish TargetBay as a thought leader in the Ecommerce industry.

Key Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with business objectives.
- Conduct thorough research on target audiences, competitors, and industry trends to inform content creation.
- Collaborate with cross-functional teams to identify opportunities and develop targeted content campaigns.
- Create high-quality, engaging content across various channels, including blog posts, articles, social media, and email newsletters.
- Analyze metrics and adjust content strategy accordingly to optimize results.

Requirements:
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 2-4 years of experience in content marketing, preferably in a SaaS environment.
- Excellent writing and editing skills, with the ability to adapt tone and style to suit different formats and audiences.
- Strong understanding of digital marketing principles, including SEO, email marketing, and web analytics.
- Ability to work independently and collaboratively as part of a fast-paced team.

Salary Range: ₹8-12 lakhs per annum.

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