Content Strategist Lead

4 days ago


Chennai, Tamil Nadu, India AssetPlus Full time

**About AssetPlus**: We're a leading organization in the Mutual Funds, Insurance, and Personal Finance industry. Our goal is to provide high-quality content that drives business growth.

Job Overview

We're seeking an experienced Content Strategist Lead to lead the development and execution of a comprehensive content strategy. The successful candidate will manage content creation, oversee a dynamic team, and ensure that all content aligns with business objectives and brand identity.

Responsibilities:
  • Develop and implement a content strategy that drives increased visibility, engagement, and business growth.
  • Oversee the entire content lifecycle, from ideation to execution, ensuring consistency and quality.
  • Lead the planning and execution of a content distribution plan across all platforms to maximize reach and engagement.
  • Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure high-quality content.
  • Collaborate with cross-functional teams to ensure alignment with broader business objectives.
Requirements

To be successful in this role, you'll need:

  • 5+ years of experience in content creation, strategy development, and distribution across various platforms.
  • Experience in content amplification strategies and performance monitoring across multiple channels.
  • Prior experience leading and managing a team of content writers.
  • A strong understanding of Mutual Funds, Insurance, and Personal Finance.
  • Excellent writing and editing skills, with a strong creative flair.
  • Proficiency in both written and spoken Hindi.

**Estimated Salary:** ₹1,200,000 - ₹1,800,000 per annum, depending on experience.



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