Data-Driven Digital Marketing Specialist
4 weeks ago
Job Role and Responsibilities
As a Senior Digital Analyst at iQuanti, you will plan, manage, and optimize paid marketing campaigns across digital channels. Your primary goal will be to meet client objectives by executing online marketing campaigns across multiple channels such as Search, Display, Remarketing, content, affiliate, and Social. You will be responsible for building out, analyzing, and improving campaign performance through optimizing account/campaign structure, bid and budget optimization, and constant ad and landing page testing.
Key Responsibilities:
- Define and execute online marketing campaigns across multiple channels.
- Build out, analyze, and constantly improve campaign performance.
- Understand and master tools such as Google AdWords, Bing interface, Facebook Ads, Google Analytics, Doubleclick, Omniture, Semrush, etc.
- Build expertise in organizing data for analysis using Excel and PowerPoint.
- Draw inferences from data and test hypothesis using statistical techniques.
- Define and implement routine reports (weekly/monthly).
- Provide detailed monthly and quarterly results overviews to clients.
- Participate and support in delivering results and presentations to clients.
- Learn and adopt to campaign delivery frameworks for performance optimization.
- Stay abreast of current trends and best practices in digital marketing.
Requirements:
- Strong proficiency in Excel.
- Knowledge in statistical techniques will be an added advantage.
- Strong written and verbal communication skills.
- Ability to work in a fast-paced environment.
- Excellent attention to detail.
- Logical reasoning and problem-solving skills.
About iQuanti:
iQuanti is a company that values innovation and customer satisfaction. We strive to deliver the best results to our clients by using data-driven approaches and cutting-edge technology.
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