Digital Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India Virtusa Full time

Social Media Marketing Specialist Role:

    We are seeking a skilled Digital Marketing Specialist to join our team at Virtusa. In this role, you will be responsible for creating and executing social media marketing strategies that drive engagement and brand awareness.

    Key Responsibilities:

  • Develop and implement social media marketing campaigns that align with our brand objectives
  • Manage and schedule content across multiple social media platforms
  • Create engaging content, including graphics, videos, and copywriting
  • Analyze campaign performance and provide data-driven insights to inform future marketing strategies
  • Collaborate with cross-functional teams to ensure consistency and alignment across all marketing channels

    Requirements:

  • Minimum 3 years of experience in social media marketing or a related field
  • Proven track record of creating and executing successful social media marketing campaigns
  • Excellent copywriting and storytelling skills
  • Ability to analyze data and create data-driven insights
  • Strong understanding of social media platforms, including their algorithms and advertising capabilities

    Nice to Have:

  • Experience with Sprinklr or other social media management tools
  • Knowledge of paid social advertising

    What We Offer:

  • Opportunity to work with a leading company in the industry
  • Collaborative and dynamic work environment
  • Competitive salary and benefits package


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