Digital Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India MELTING POT CONCEPTS PRIVATE LIMITED Full time
About Us

AS-IT-IS Nutrition (MELTING POT CONCEPTS PRIVATE LIMITED) is a leading player in the nutrition supplements market in India since 2018. Our brand portfolio includes AS-IT-IS Nutrition, Zenith Nutrition, and Zenith Sports brands. We cater to customers through our online platform MyNutraMart.com and have a team of 51-200 employees dedicated to delivering high-quality products and services.

Job Overview

We are seeking an experienced Digital Marketing Specialist with 1 to 3 years of experience to join our team at MELTING POT CONCEPTS PRIVATE LIMITED. As a Digital Marketing Specialist, you will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our target audience. This is a full-time position based in Bangalore, Karnataka, India.

Key Responsibilities
  • Develop a comprehensive digital marketing strategy to increase brand awareness and customer engagement.
  • Manage and create content for all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor industry trends and competitors' activities to identify new opportunities and stay ahead in the market.
  • Engage with our target audience and respond to their inquiries and comments in a timely and professional manner.
  • Collaborate with the marketing team to develop effective social media campaigns and promotions.
  • Analyze social media data and generate insights and reports to track the success of campaigns and make data-driven decisions.
Qualifications and Skills
  • 1 to 3 years of experience in digital marketing, preferably in the health and wellness industry.
  • Strong understanding of various social media platforms and their best practices.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to generate engaging content.
  • Strong analytical skills and the ability to interpret social media data.
  • Familiarity with social media management tools and analytics platforms.
  • Ability to multitask and manage multiple social media accounts.
  • Detail-oriented and highly organized.
  • Ability to work independently and as part of a team.
  • Bachelor's degree in marketing, communications, or a related field.

The estimated salary for this position is ₹12,00,000 - ₹15,00,000 per annum, depending on experience and qualifications.



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