Digital Marketing Specialist
2 weeks ago
AS-IT-IS Nutrition (MELTING POT CONCEPTS PRIVATE LIMITED) is a leading player in the nutrition supplements market in India since 2018. Our brand portfolio includes AS-IT-IS Nutrition, Zenith Nutrition, and Zenith Sports brands. We cater to customers through our online platform MyNutraMart.com and have a team of 51-200 employees dedicated to delivering high-quality products and services.
Job OverviewWe are seeking an experienced Digital Marketing Specialist with 1 to 3 years of experience to join our team at MELTING POT CONCEPTS PRIVATE LIMITED. As a Digital Marketing Specialist, you will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our target audience. This is a full-time position based in Bangalore, Karnataka, India.
Key Responsibilities- Develop a comprehensive digital marketing strategy to increase brand awareness and customer engagement.
- Manage and create content for all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Monitor industry trends and competitors' activities to identify new opportunities and stay ahead in the market.
- Engage with our target audience and respond to their inquiries and comments in a timely and professional manner.
- Collaborate with the marketing team to develop effective social media campaigns and promotions.
- Analyze social media data and generate insights and reports to track the success of campaigns and make data-driven decisions.
- 1 to 3 years of experience in digital marketing, preferably in the health and wellness industry.
- Strong understanding of various social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate engaging content.
- Strong analytical skills and the ability to interpret social media data.
- Familiarity with social media management tools and analytics platforms.
- Ability to multitask and manage multiple social media accounts.
- Detail-oriented and highly organized.
- Ability to work independently and as part of a team.
- Bachelor's degree in marketing, communications, or a related field.
The estimated salary for this position is ₹12,00,000 - ₹15,00,000 per annum, depending on experience and qualifications.
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