Digital Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Percoyo Private Limited Full time

Company Overview

Percoyo Private Limited is a digital marketing company providing a wide range of services including software development, digital marketing, designing, and technical support.

Job Overview

We are seeking a highly motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for managing and implementing pay-per-click (PPC) campaigns to drive business growth and achieve marketing objectives.

Key Responsibilities

  • Develop and manage PPC campaigns, including keyword research, ad creation, and bid management
  • Monitor and optimize campaigns to maximize return on investment (ROI) and achieve marketing objectives
  • Conduct competitor analysis and stay updated with industry trends to identify new opportunities
  • Track and analyze campaign performance using various tools and provide regular reports
  • Collaborate with cross-functional teams, including designers and content writers, to ensure cohesive campaign strategies
  • Optimize landing pages and ad copies to improve conversion rates
  • Perform A/B testing to continuously improve campaign performance
  • Stay updated with the latest PPC trends and best practices
  • Manage budgets and allocate funds effectively
  • Monitor and report on campaign performance metrics, making data-driven decisions to improve results

Requirements

  • Fresher with less than 1 year of experience in PPC or digital marketing
  • Strong analytical skills with the ability to interpret data and make recommendations
  • Proficiency in Microsoft Office, including Excel and Word
  • Excellent written and verbal communication skills in English, Hindi, and Kannada
  • Knowledge of PPC platforms such as Google AdWords and Bing Ads
  • Understanding of SEO principles and best practices
  • Certification in Google Ads or relevant PPC platforms is a plus
  • Ability to work independently and as part of a team
  • Detail-oriented with strong organizational and time management skills


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