Data-Driven Marketing Operations Specialist
4 weeks ago
We're seeking a skilled Data-Driven Marketing Operations Specialist to join our team at Lilly. This role will be responsible for driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. As part of our team, you will operate the omnichannel recommendation engine platform (ZAIDYN), which will drive SF and marketing campaigns for Eli Lilly USA.
Mandatory Requirements:
- Technical and behavioral skills/qualifications:
- Bachelor's degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)
- > 3 years total experience, with 1+ years in manipulating and mining large data sets using SQL, including ability to debug code written by others, good working experience in TechOps with focus on Process improvement/innovation
- Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
- Good verbal and written communication to enable successful delivery in a dynamic environment in a large matrixed team.
- Preferred qualifications:
- Prior experience in executing operations programs that use data-driven decision engines, in sales (through Veeva etc) or digital marketing (through SFMC, Adobe etc)
- Certifications in SQL or other querying/programming languages; project mgmt. certifications
- Experience working in Agile/Scrum setups, using JIRA or other relevant platforms
- Fundamental understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
- Prior experience with executing US pharmaceutical SF and digital marketing operations (how Veeva, emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
We Are Lilly
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