Marketing Operations Specialist
6 days ago
About the Role:
Epsilon is seeking a highly skilled Marketing Operations Specialist to join our team. As a key member of our Marketing Ops organization, you will play a crucial role in managing and improving our marketing database, optimizing the integration of our marketing automation platform with Salesforce, and driving business growth through data-driven decision making.
Responsibilities:
- Database Management: Enhance the quality of our marketing database through data hygiene practices using our Marketing Automation Platform. Conduct regular audits of incoming leads to ensure accurate and up-to-date information.
- Lead Scoring: Develop and manage lead scoring workflows to ensure efficient lead conversion and maximize revenue opportunities.
- Automation Engineering: Improve the efficiency of our marketing automation platform by streamlining processes and automating repetitive tasks.
- Data Analysis: Utilize data to build audiences and identify our addressable market for targeted marketing operations.
- Martech Integrations: Assist in integrating various marketing technologies to enhance our marketing efforts and provide a seamless customer experience.
- Sales Support: Collaborate with Sales Operations to ensure seamless integrations and support sales teams in their efforts to drive revenue growth.
Requirements:
- Marketing Automation Software: Familiarity with marketing automation software and ability to think systematically with solid business sense and technical aptitude.
- CRM Experience: Direct experience with Salesforce and strong understanding of CRM systems.
- Marketing Analytics: Experience in marketing analytics and good understanding of marketing domain.
- Business Acumen: Strong understanding of marketing analytics and reporting, with 1+ years of experience in marketing operations or a related field.
About Epsilon:
Epsilon is a leading provider of marketing solutions, helping businesses connect with their customers and drive revenue growth. We're passionate about innovation and committed to delivering exceptional results for our clients.
Salary Range: $80,000 - $110,000 per year, depending on experience and qualifications.
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