Marketing Operations Specialist

6 days ago


Bengaluru, Karnataka, India Epsilon Full time

About the Role:

Epsilon is seeking a highly skilled Marketing Operations Specialist to join our team. As a key member of our Marketing Ops organization, you will play a crucial role in managing and improving our marketing database, optimizing the integration of our marketing automation platform with Salesforce, and driving business growth through data-driven decision making.

Responsibilities:

  • Database Management: Enhance the quality of our marketing database through data hygiene practices using our Marketing Automation Platform. Conduct regular audits of incoming leads to ensure accurate and up-to-date information.
  • Lead Scoring: Develop and manage lead scoring workflows to ensure efficient lead conversion and maximize revenue opportunities.
  • Automation Engineering: Improve the efficiency of our marketing automation platform by streamlining processes and automating repetitive tasks.
  • Data Analysis: Utilize data to build audiences and identify our addressable market for targeted marketing operations.
  • Martech Integrations: Assist in integrating various marketing technologies to enhance our marketing efforts and provide a seamless customer experience.
  • Sales Support: Collaborate with Sales Operations to ensure seamless integrations and support sales teams in their efforts to drive revenue growth.

Requirements:

  • Marketing Automation Software: Familiarity with marketing automation software and ability to think systematically with solid business sense and technical aptitude.
  • CRM Experience: Direct experience with Salesforce and strong understanding of CRM systems.
  • Marketing Analytics: Experience in marketing analytics and good understanding of marketing domain.
  • Business Acumen: Strong understanding of marketing analytics and reporting, with 1+ years of experience in marketing operations or a related field.

About Epsilon:

Epsilon is a leading provider of marketing solutions, helping businesses connect with their customers and drive revenue growth. We're passionate about innovation and committed to delivering exceptional results for our clients.

Salary Range: $80,000 - $110,000 per year, depending on experience and qualifications.



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