Digital Marketing Strategist for Echo Launches in India

1 week ago


Bengaluru, Karnataka, India myGwork Full time
Role Overview

We are seeking a talented Digital Marketing Strategist to lead the launch of Echo devices in India. As a key member of our team, you will be responsible for developing and executing marketing campaigns that drive awareness and sales.

About Us

Amazon is an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We pride ourselves on fostering a culture of diversity, equity, and inclusion.

Job Description

This is an exciting opportunity to shape the Indian market for smart digital devices made by Amazon. You will have experience in driving launches for new product marketing and an understanding of consumers' triggers and barriers to purchase.

Your Responsibilities
  • Owning the creation of marketing programs to acquire new Echo customers
  • Conceptualizing, designing, and executing online marketing initiatives to extend awareness and drive Echo sales on Amazon.in
  • Developing, testing, and executing aggressive multi-channel marketing plans to drive customer acquisition and authority
  • Conducting in-depth analyses to determine program effectiveness and continuously improving programs and site initiatives
  • Developing category marketing calendars to fuel growth and accelerate the flywheel
BASIC QUALIFICATIONS:
  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience building and optimizing multiple, simultaneous marketing campaigns
PREFERRED QUALIFICATIONS:
  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process
Salary

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.

How to Apply

If you are passionate about digital marketing and have a knack for creating engaging campaigns, we encourage you to apply for this exciting opportunity. Please note that we are an equal opportunities employer and welcome applications from diverse candidates.



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