Digital Marketing Strategist for Amazon FireTV
3 weeks ago
About the Opportunity
Amazon is an inclusive employer and a member of myGwork, the largest global platform for the LGBTQ+ business community. We are committed to delivering exceptional customer experiences across all our products.
Job Description
We are seeking an experienced Digital Marketing Strategist to lead planning, influencing, and executing marketing campaigns for FireTV on Amazon.in. As a key member of our team, you will partner with central teams to drive category recall and own the marketing strategy for FireTV launches in India.
Key Responsibilities
- Owning creation of marketing programs to acquire new Echo customers
- Conceptualizing, designing, and executing online marketing initiatives to extend awareness and drive FireTV sales on Amazon.in
- Developing, testing, and executing aggressive multi-channel marketing plans to drive customer acquisition and authority
- Conducting in-depth analyses to determine program effectiveness and continuously improving programs and site initiatives
- Developing category marketing calendars to fuel growth and accelerate the flywheel
- Working with cross-functional teams, including technology teams, to define, drive, and launch improvements to the shopping experience
- Understanding and using merchandising and customer-facing metrics to guide decision-making
- Identifying opportunities for automation and scaling winning experiences
- Improving performance of paid traffic channels by partnering with all traffic-driving teams
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience managing or working within cross-functional marketing and creative teams
Estimated Salary Range: ₹1,200,000 - ₹2,400,000 per annum
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit our website for more information.
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