Echo Product Marketing Manager

1 day ago


Bengaluru, Karnataka, India myGwork Full time
Job Description

We are seeking a skilled Sr. Product Marketing Manager, GTM, Echo to lead the go-to-market strategy for new Echo products in India. This is an exciting opportunity to join Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

The ideal candidate will have deep consumer marketing and product marketing experience, with a proven ability to define customer needs into business requirements and drive technical projects to completion. You must be comfortable dealing with significant ambiguity, have strong ownership, and be able to work successfully across global teams.

About the Team

We bring Echo (best selling smart speaker), Fire TV (most popular streaming devices), and Kindle (most loved e-readers) to simplify customers' lives. In the past 6 years, we have scaled the range of devices in India and touch the lives of millions of customers every month.

Key Responsibilities:
  • Lead go-to-market/product marketing strategy for new Echo products in India, starting from evaluating product concepts, developing business cases and reviewing investment plans with Amazon Devices leadership.
  • Architect the launch strategy, leading a large cross-functional team to deliver a seamless, successful product launch across marketing, onsite CX, distribution channels, customer support, warranty and returns.
  • Act as customer and product evangelist internally and externally with all associated teams.
  • Measure and analyze existing products for opportunities to innovate and improve, providing additional benefits to customers.
  • Research and identify new opportunities across new product categories for Amazon to further increase Alexa endpoints and engagement.

This role requires a high-energy, high-performance individual who can drive focus and excellence within the programs they own, with their colleagues in Sales, Marketing and Product management, and with colleagues across the organization.

Requirements
  • 7+ years of professional non-internship marketing experience.
  • Experience leading go-to-market for consumer software or hardware product launches.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience using data and metrics to drive improvements.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Self-motivated and comfortable working with minimal supervision.

Estimated Salary: ₹30-50 Lakh per annum based on location and experience.



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