Senior Director of Influencer Marketing Strategy
2 weeks ago
Job Overview
We are seeking a seasoned Senior Director to lead our influencer marketing efforts, focusing on developing and executing innovative strategies that drive revenue growth.
About ITP Media Group
ITP Media Group is one of the largest media companies in the Middle East, with a diverse portfolio of over 80 brands. Our mission is to deliver high-quality content to our audience through various channels, including digital, print, events, and social media.
Key Responsibilities
- Revenue Growth: Develop and implement strategies to generate significant revenue from agencies and direct clients.
- Influencer Marketing: Create comprehensive 360-degree plans for influencer marketing across multiple platforms and properties, pitching them to clients.
- Team Management: Lead and manage a team of commercial managers and executives, providing guidance and support to ensure their success.
- New Business Development: Identify and pursue new business opportunities while retaining key clients.
- Sales Performance: Ensure monthly and quarterly sales targets are met, analyzing market trends and competitor activity to inform decision-making.
- Cross-Functional Collaboration: Liaise closely with operations and production teams to align on goals and objectives.
- Market Expansion: Leverage existing relationships to expand market share in the region.
- Market Analysis: Stay up-to-date with current market information to analyze trends and make informed decisions.
- Commercial Strategy: Develop and execute commercial strategy for the India market.
Requirements
- A degree-level education, preferably with more than 10 years of regional digital and media sales experience.
- Proven expertise in influencer marketing, with a strong understanding of social media platforms.
- Ambitious, proactive, and results-driven individual with excellent communication and organization skills.
- A proven track record of selling to agencies (media and PR) and direct to clients.
Benefits
- The opportunity to work with global brands and experienced industry leaders.
- Access to a range of learning resources and career development opportunities.
- Competitive remuneration, attractive bonus structure, medical insurance, and generous leave entitlement scheme.
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