User Engagement Specialist

1 day ago

Bhavnagar, Gujarat, India beBeeEngagement Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: User Engagement Specialist

Experience Required: 4–5 years of experience in customer relationship management.

Role Overview:

We're seeking a highly analytical manager to own and scale user engagement, retention, and loyalty strategies across our apps.

This role sits at the intersection of marketing, product, and analytics—responsible for designing and implementing solutions that increase app usage, session time, and repeat behavior among existing users.

You will develop user-centric engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn transacting users into long-term brand advocates.

Key Responsibilities:
  1. Design and execute user engagement strategies that increase daily active users (DAU), monthly active users (MAU), and session duration.
  2. Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  3. Drive referral programs with the user base and employees to increase top-of-funnel growth and create new acquisition channels.
  4. Develop engagement models for referred users to drive engagement and initial business outcomes.
  5. Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  6. Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  7. Develop automated engagement journeys across push notifications, in-app messaging, SMS, and other owned channels.
  8. Conceptualize and execute reactivation workflows for dormant or inactive users.
  9. Define and own core KPIs: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  10. Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  11. Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
Must-Have Qualifications:
  • Previous experience in fintech, BFSI, and D2C industries.
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, consumer apps, or D2C businesses.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.
Good to Have:
  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.
  • Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

Success will be measured by increases in returning user base, app re-engagement rates, consistent improvement in DAU, MAU, and session time, loyalty mechanisms driving feature repeatability, higher adoption of cross-sell products through in-app journeys, reduced churn, and improved reactivation of dormant users.

The ideal candidate will collaborate closely with Performance Marketing, Data, and Engineering teams.

Reports directly to Chief Business Officer.

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