Programmatic Buyer Lead

1 week ago

Bareilly, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 18,00,000

Programmatic Buying Career

We are seeking a skilled Account Manager/Group Head to lead our digital marketing efforts. This individual will be responsible for developing and executing strategic plans, managing client relationships, and driving revenue growth.

Responsibilities:

  1. Develop comprehensive digital marketing roadmaps and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns on DV360, optimizing for reach/install/conversion, and linking App Analytics platform to DV360.
  3. Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Perform client account management responsibilities for display, TrueView, video, and search campaigns on DV360/CM/Google Ads.
  6. Monitor account metrics, including budget caps, campaign pacing, lost bidding, impression share, and optimize accordingly.
  7. Support creative design teams with ideas for creative copy and graphical ad templates.
  8. Communicate with clients/PBs to ensure campaign achievements align with predefined goals.
  9. Generate relevant reports at three stages of the campaign: before, during, and after.

Key Skills:

  • Programmatic Buying (Intermediate)
  • DV 360 experience
  • DV 360 certification

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