Strategic Marketing Professional

4 days ago

Bareilly, Uttar Pradesh, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a Performance Marketing Lead to transform paid media investments into sustainable business outcomes. This leadership role requires balancing big-picture strategy with hands-on execution, while inspiring a team to deliver excellence.

  • Own the performance marketing strategy across all digital channels (Google, Meta, TikTok, Programmatic).
  • Drive budget allocation, forecasting, and performance reporting at leadership level.
  • Build frameworks for continuous testing and optimization — from ad creatives to conversion funnels.
  • Partner with Growth, Product, and Sales teams to align campaigns with business and revenue goals.
  • Introduce data-driven methodologies for attribution, incrementality, and lifetime value optimization.
  • Lead, coach, and develop a team of performance marketers, fostering innovation and accountability.
Required Skills and Qualifications
  • 7+ years of experience in performance marketing, with proven success in scaling campaigns.
  • Deep expertise in multi-channel paid media and advanced analytics tools (GA4, Looker Studio, Tableau, Power BI).
  • Strong knowledge of CRO, attribution modeling, and growth experimentation.
  • Experience in managing large-scale initiatives and presenting insights to senior leadership.
  • Demonstrated leadership skills with the ability to guide teams and influence stakeholders.
  • A growth mindset: combining strategic vision with hands-on problem-solving.
What We Offer
  • Lead the performance marketing function at a fast-growing organization with global ambitions.
  • Competitive compensation and benefits designed to reward impact.
  • A chance to shape the digital growth roadmap with direct visibility to executives.
  • Flexible work arrangements.
  • A culture built on data, innovation, and collaboration.

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