Senior Marketing Analytics Professional

2 days ago

Bareilly, Uttar Pradesh, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: Market Mix Modelling

About the Role:

We are seeking a seasoned professional to lead our Market Mix Modelling initiatives. As a key member of our team, you will be responsible for designing and implementing customised modelling approaches that drive business growth.

Your Key Responsibilities:

  • Maintain strong client relationships: Act as the primary point of contact for client engagements involving MMM, ensuring seamless collaboration and effective communication.
  • Understand client challenges: Analyse client business needs, marketing strategies, and objectives to develop tailored modelling solutions.
  • Analyse data insights: Leverage historical media and sales data to identify key drivers of performance, informing strategic recommendations for media planning and budget allocation.
  • Develop and validate models: Design, develop, and validate MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Provide actionable insights: Translate analytical results into strategic recommendations, guiding marketing decisions and optimising media budgets.
  • Integrate with other measurement approaches: Combine MMM results with other measurement methods such as MTA, digital attribution, or brand health tracking to provide a comprehensive view of marketing performance.
  • Drive business growth: Lead MMM and other marketing analytics projects, driving business growth through data-driven decision making.

You'll Thrive in this Role if:

  • You have a deep understanding of market mix modelling principles and applications.
  • You possess excellent analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
  • You're an expert in leveraging data to inform business decisions, with a strong focus on delivering actionable insights.

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