Senior Programmatic Buying Specialist

2 weeks ago

Bareilly, Uttar Pradesh, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,20,00,000

Drive digital marketing growth by developing programmatic buying strategies and campaigns on DV360.

About the Role:

  • Pursue opportunities to create and manage impactful digital marketing campaigns, including awareness and acquisition initiatives, remarketing efforts, app installs, and video branding.
  • Analyze and optimize app campaigns for reach, install, and conversion on DV360.
  • Develop and maintain ad tags and floodlight tags in CM/DV360 to track campaign conversions and audience activity, ensuring seamless integration with other platforms.
  • Collaborate with cross-functional teams to implement effective tracking mechanisms.
  • Lead account management responsibilities for display, TrueView, video, and search campaigns on DV360/CM/Google Ads, driving daily and monthly analysis of key metrics such as budget caps, campaign pacing, lost bidding, impression share, and more.
  • Support creative design teams with innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  • Communicate with clients/stakeholders to ensure campaign outcomes align with predefined objectives.
  • Generate reports at three stages of the campaign: pre-audit, during, and post-audit, identifying gaps in existing structures and targeting.
  • Design, execute, and manage programmatic campaigns to achieve business goals.
  • Understand performance across multiple digital channels.
  • Prior experience working on performance-based campaigns is a plus.

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