Programmatic Buying Specialist

5 hours ago

Davangere, Karnataka, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 25,00,000

We are seeking a seasoned professional to lead our Programmatic Buying initiatives.

Responsibilities include developing and executing digital marketing strategies, managing campaigns on DV360, and collaborating with internal teams to drive implementation.

  • Create digital marketing roadmaps and proposals for clients involving awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns on DV360 while optimizing for reach/install/conversion, linking App Analytics platform to DV360, and creating ad tags/floodlight tags for tracking campaign conversions.
  • Collaborate with internal teams to implement tracking mechanisms and perform client account management responsibilities associated with display/TrueView/video/search campaigns.
  • Monitor account daily and monthly metrics, including budget caps, campaign pacing, lost bidding, impression share, and optimize accordingly.
  • Support creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate campaign achievements to clients/POC, ensuring alignment with predefined goals.
  • Audit advertising accounts, identifying gaps in existing structure and targeting, and plan/executing Programmatic Campaigns.

This role requires strong analytical skills, experience working on Performance-based campaigns, and proficiency in Programmatic Buying (Intermediate), DV 360, and Google Campaign Manager (Intermediate).

Prior experience in a similar role is highly preferred, as well as certifications such as DV 360 Certified.

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