
Senior Digital Media Strategist
5 days ago
Job Summary:
We are seeking an experienced Senior Digital Media Strategist to lead the development and execution of paid media plans across various digital platforms.
Main Responsibilities:
- Develop and implement comprehensive paid media strategies to drive business growth and maximize ROI.
- Craft audience targeting, budgeting, and bidding strategies to achieve key performance indicators (KPIs).
- Create and manage ad accounts, campaigns, and assets on multiple platforms, including Meta Ads, Google Ads, Amazon Ads, and Programmatic.
- Analyze campaign performance, identifying areas for improvement and optimizing for cost-efficiency and conversions.
- Collaborate with cross-functional teams to ensure integrated campaign delivery and provide actionable insights to stakeholders.
Requirements:
- 3+ years of experience in media buying, performance marketing, or paid digital campaigns.
- Proficiency in Meta Ads Manager, Google Ads, and e-commerce ad platforms.
- Strong analytical skills, with a proven ability to manage budgets, optimize campaigns, and deliver on performance KPIs.
- Excellent communication and collaboration skills; prior client-facing experience is preferred.
What We Offer:
A dynamic work environment where you'll take ownership of high-impact campaigns, shape digital media strategies, and contribute to driving performance marketing success for leading brands.
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