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4 days ago
The role involves planning and executing paid digital marketing campaigns across various platforms. The successful candidate will have strong analytical skills, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.
Key Responsibilities:- Develop and execute performance marketing strategies across Google Ads, Facebook/Instagram Ads, programmatic ads, etc.
- Prepare comprehensive media plans and optimize campaign execution to achieve 10X+ return on ad spend (ROAS) in EdTech domains.
- Utilize programmatic ads and media buying to drive campaign outcomes and deliver high-quality leads.
- Monitor and analyze campaign performance using analytics tools like Google Analytics and Google Data Studio.
- Manage budgets efficiently and allocate resources effectively to maximize lead generation.
- Design and optimize ad creatives, landing pages, and copywriting content to enhance conversion rates.
- Conduct A/B testing of ads and landing pages to continually improve campaign performance.
- Collaborate closely with the content, design, and sales teams to ensure campaign alignment with overall business objectives.
- Track key performance indicators (KPIs) such as click-through rate (CTR), cost per lead (CPL), cost per acquisition (CPA), and ROAS, and provide regular campaign performance reports.
- Stay up-to-date with industry trends, platform updates, and best practices in performance marketing.
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 3 years of experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
- Strong understanding of performance metrics and ability to interpret data.
- Proficiency in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
- Excellent copywriting and creative judgment skills.
- Good communication and project management abilities.
- Experience in EdTech or digital marketing training domain.
- Google Ads or Meta Blueprint certifications.
- Familiarity with Zoho CRM and lead tracking tools.
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