
Digital Revenue Strategist
17 hours ago
We are seeking a skilled and experienced AdTech Specialist to drive revenue growth by optimizing technology, integrations, and yield strategies across programmatic channels.
- This role will be responsible for designing and executing strategies to maximize yield across open auction, PMP, and programmatic direct channels.
- The ideal candidate will have a strong understanding of the programmatic ecosystem and hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
About the Role:
This is an exciting opportunity to shape the AdTech roadmap of our company and work on large-scale ad infrastructure powering millions of daily impressions.
- You will be responsible for managing and optimizing ad server configurations.
- This includes developing scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
We encourage innovation and experimentation in this role.
- You will stay ahead of industry changes and run controlled experiments to scale successful ones.
Key Responsibilities:
Programmatic & Yield Strategy
- Design and execute strategies to maximize yield across open auction, PMP, and programmatic direct channels.
- Monitor eCPM, fill rates, ad load, and ad vital metrics to improve monetization.
- Analyze inventory performance and recommend structural changes.
AdTech Integrations
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions and ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Ownership
- Manage and optimize ad server configurations.
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
Requirements
- A minimum of 5 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- A strong understanding of the programmatic ecosystem.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
- Strong technical and troubleshooting skills.
Why Us?
- This is an exciting opportunity to shape the AdTech roadmap of our company.
- Work on large-scale ad infrastructure powering millions of daily impressions.
- Drive impactful revenue growth through innovation, experimentation, and technology-first strategies.
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