Digital Marketing Strategist

1 week ago

Davangere, Karnataka, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 48,00,000

Job Title: Digital Marketing Strategist

  • Key Responsibilities:
    • Develop and execute comprehensive paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
    • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
    • Utilize tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
    • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
    • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
    • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
    • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
    • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.

Required Skills & Experience:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools (like Jasper, AdCreative.ai, etc.) for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

About the Role:

This is a unique opportunity to join a dynamic team as a Digital Marketing Strategist. The ideal candidate will have a strong background in performance marketing, with a proven track record of delivering successful campaigns.

The role requires a deep understanding of digital marketing strategies, including paid advertising, email marketing, and social media marketing. The successful candidate will be able to develop and execute comprehensive marketing plans that drive business growth.

The ideal candidate will be a strategic thinker, with excellent analytical and problem-solving skills. They will be able to interpret complex data and use it to inform their marketing decisions.

The successful candidate will be a team player, with excellent communication skills and a collaborative approach. They will be able to work closely with cross-functional teams, including design, sales, and product.

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