Media Planning and Buying Specialist

6 days ago


Davangere, Karnataka, India beBeeSpecialist Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Media Planning and Buying Specialist

We are seeking a dynamic and detail-oriented professional to join our team. The role involves media planning, buying, and execution across traditional and digital platforms to deliver effective campaigns for clients.

Main Responsibilities:

  • Develop comprehensive media strategies aligned with client objectives, target audience, and campaign goals.
  • Conduct thorough market research, competitor analysis, and audience insights to identify the most effective media mix.
  • Create detailed media plans with budget allocations across TV, print, radio, outdoor, digital, and emerging platforms.

Campaign Execution and Monitoring:

  • Coordinate with creative and servicing teams to ensure smooth campaign rollouts.
  • Track, monitor, and analyze campaign performance against key performance indicators (KPIs).
  • Suggest optimizations and corrective measures during campaign execution.

Reporting and Analysis:

  • Prepare post-campaign reports with insights, performance metrics, and return on investment (ROI) analysis.
  • Provide recommendations for future campaigns based on data and trends.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field.
  • 4-6 years of experience in media planning and buying (agency experience preferred).
  • Strong knowledge of traditional and digital media platforms.
  • Excellent negotiation and vendor management skills.
  • Proficiency in MS Excel, PowerPoint, and media planning tools.
  • Strong analytical, communication, and presentation skills.
  • Ability to multitask, work under pressure, and meet deadlines.


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