Programmatic Media Buying Career Opportunity

1 week ago

Davangere, Karnataka, India beBeeSpecialist Full time ₹ 90,00,000 - ₹ 1,20,00,000
Programmatic Media Buying Specialist

We are seeking a seasoned professional to spearhead our programmatic media buying efforts in key markets.

The ideal candidate should have 2-8 years of relevant experience and a proven track record of success in digital marketing.

Key Responsibilities:
  • Bid on and manage programmatic campaigns across multiple channels, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Develop and execute digital marketing roadmaps and proposals involving DV360, with a focus on optimizing reach, install, and conversion rates.
  • Create and manage ad tags, floodlight tags, and other tracking mechanisms to measure campaign performance and optimize targeting.
  • Collaborate with internal teams to ensure seamless integration and implementation of tracking mechanisms.
  • Monitor and analyze account performance daily and monthly, using metrics such as budget caps, campaign pacing, lost bidding, impression share, and other key indicators.
  • Develop and implement optimization strategies to improve campaign performance and drive business growth.
  • Work closely with the creative design team to develop compelling ad copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate regularly with clients and stakeholders to ensure campaign goals are met and achievements are aligned with predefined objectives.

We are looking for someone with strong analytical skills, attention to detail, and excellent communication skills. If you are passionate about digital marketing and have a proven track record of success, we encourage you to apply.

Requirements:
  • Programmatic Media Buying (Intermediate)
  • Experience working on DV360
  • DV360 Certified
  • Google Campaign Manager (Intermediate)
  • Marketing
What We Offer:

A dynamic and innovative work environment, opportunities for professional growth and development, and a competitive compensation package.

Please submit your application, including your resume and cover letter, to be considered for this exciting opportunity.

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