Senior Digital Branding Specialist

10 hours ago

Davangere, Karnataka, India beBeeStrategist Full time ₹ 75,00,000 - ₹ 1,00,00,000

Job Title: Media Strategist

We are seeking a skilled Media Strategist to join our team.

Job Description:

A dynamic and experienced Media Strategist is required to lead our branding campaigns and elevate our brand to the next level. The ideal candidate will have a proven track record of executing large-scale digital branding campaigns, with deep expertise in Google Ads (especially YouTube and Display) for branding purposes.

The successful candidate will strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. They will define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.

The Media Strategist will build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives. They will collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.

Key Responsibilities:

  • Develop and implement effective media strategies to achieve business objectives.
  • Manage large budgets and deliver measurable brand outcomes.
  • Stay up-to-date with industry trends, ad-tech developments, and evolving platform capabilities.

Required Skills and Qualifications:

To be successful in this role, you will need:

  • 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.
  • Proven ability to manage large budgets and deliver measurable brand outcomes.
  • Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.
  • Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.

Benefits:

This role offers the opportunity to work with a dynamic team, contribute to the growth and success of our brand, and develop your skills and expertise in media strategy and planning.

Others:

If you are a motivated and experienced Media Strategist looking for a new challenge, please submit your application.

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