
MICE Business Development Expert
2 days ago
This senior MICE business development expert will be a key member of our team, responsible for expanding our client base and generating new revenue streams through high-quality MICE proposals.
Key Responsibilities
- Maintain and grow MICE-generating accounts through face-to-face sales calls, telephone calls, sight inspections, and entertainment in conjunction with Accounts Managers.
- Receive RFPs/Queries and deliver timely results by following established MICE proposal templates, ensuring adherence to direction from the Regional Team on brief details and client requirements.
- Meet annual sales, profit, and conversion targets along with business goals.
- Share contacts of clients wherever known who can be potential clients for our services.
Research, Development, and Benchmarking of MICE Products
- Conduct comprehensive research for new and existing products that can be adapted for the MICE market.
- Research and compile new proposed packages and teambuilding options, working in conjunction with the respective team to develop engaging experiences for clients.
- Work towards procurement requirements by building a preferred list of MICE hotels, Venues, MICE-related DMCs & suppliers, and airline consolidators.
- Lead the creation of tour 'story' with guides, ensuring new products are scripted correctly.
- Competitor analysis and benchmarking.
- Ensure comprehensive and up-to-date knowledge of properties unique selling points, features, amenities, services, and policies.
System Management
- Daily update on 'things to do' and 'projects in hand' to the MICE head and branch head.
- Ensure new products & proposals are made accurately and within guidelines set by Team Leads.
- Work with CS team members throughout the group to update with new and adapted MICE products.
- Coordinate with purchasing / branch managers for correct data uploading.
- Manage the templates and ensure correspondence with MICE department brand guidelines.
- Constantly work towards betterment of systems and templates for efficient team training and making great client proposals.
- Maintain and update the list of hotels, DMC, vehicle service providers, airlines consolidators, tourism boards & catering details all related to MICE - as per company standards.
Event Logistics
- Work in collaboration with local and destination operational teams to ensure clear operational plans as per itinerary promised to the client.
- Create guidelines, manuals, and scripts for all operational staff in support of MICE events.
- Monitor performance of hotels and suppliers in assigned destinations and report back to Regional MICE Manager on any actions needed.
- Always be 'smiling' under pressure situations and ensure deliverables are completed as promised by the client.
- Support the team by working with admin personnel on large events with logistics requirements viz.; ticket bookings, visa issuance process, hotel bookings.
- Communicate final details of all confirmed bookings to the Sales Manager - MICE for the contract to be prepared and obtain client's approval on booking contract in a prompt way.
- Obtain client feedback after each event verbally and through 'Thank You' letter and 'Guest Questionnaire' and communicate the outcome to the concerned.
- Follow up on issues from previous walkarounds so that the same issues are not repeated.
- Ensure that all work during the event is performed safely.
Requirements
- Graduation/Master Degree.
- Minimum 10-12 years' experience in MICE within the industry.
- Personal and professional travel experience is an asset.
- Knowledge of hotels brands and destinations in the portfolio.
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