Executive Brand Architect

3 days ago

Rajahmundry, Andhra Pradesh, India beBeePersonalBranding Full time ₹ 15,00,000 - ₹ 25,00,000

Job Opportunity: Personal Branding Strategist

We seek a skilled professional to develop and amplify the personal brand of business leaders across digital platforms.

This role involves comprehensive content planning, social media execution, reputation management, and thought leadership positioning in alignment with the leader's voice, values, and vision.

  • Create tailored content calendars focused on the leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Design impactful carousels, infographics, and quotes that resonate with target audiences.
  • Collaborate with creative teams to produce multimedia content.
  • Manage business leader's social media presence across Twitter, Instagram, Threads, and other relevant platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.
  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Closely coordinate with the business leader's office for approvals and internal alignment.
  • Maintain confidentiality while handling all content and communication with discretion.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, Journalism, Communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM (Online Reputation Management) tools and their usage.
  • Familiarity with analytics tools.
  • Bonus: Experience using AI tools for rapid content production.

Preferred Traits:

  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

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