
Brand Visionary
2 days ago
**Head Branding Role Overview:**
As the Head of Branding and Public Relations, you will play a pivotal role in shaping the institution's brand across various stakeholders. This strategic position requires overseeing brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.
This includes developing strong relationships with media, influencers, and industry bodies, drafting press releases, articles, and speeches for leadership, and managing media coverage, crisis communication, and institutional reputation.
You will drive brand presence on social media platforms, oversee content strategy, storytelling, and digital campaigns, leveraging analytics for continuous improvement.
The role also involves organizing branding events, education fairs, conferences, and community outreach, ensuring institutional visibility at national and international forums.
**Key Responsibilities Include:**
- Defining and executing branding strategy aligned with institutional goals.
- Ensuring consistency of brand identity across all channels.
- Building brand recall and equity within the education ecosystem.
- Collaborating with academic, CRC, and admissions teams for brand alignment.
**Required Skills and Qualifications:**
- Proven experience in branding and public relations.
- Strong relationship-building and communication skills.
- Ability to develop and execute effective marketing strategies.
- Knowledge of social media platforms and their application in branding.
- Excellent analytical and problem-solving skills.
**Benefits:**
- Opportunity to shape the institution's brand and make a lasting impact.
- Collaborative and dynamic work environment.
- Professional development and growth opportunities.
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