Programmatic Buying Strategist

6 days ago


Hyderabad, Telangana, India beBeeLeadership Full time ₹ 80,00,000 - ₹ 1,50,00,000

The ideal candidate for this role is a hands-on leader with comprehensive knowledge of programmatic buying platforms and experience optimizing campaigns to achieve client objectives.

Key Responsibilities:
  • Campaign Execution: Oversee end-to-end campaign management, including strategy development, audience targeting, creative setup, bidding, optimization, pacing, and performance reporting.
  • Team Leadership: Guide a team of programmatic traders, providing direction, training, and performance management. Foster a learning-oriented environment and drive team efficiency.
  • Client Management: Build and maintain strong relationships with clients, acting as a subject matter expert for programmatic advertising. Educate clients on strategies and trends, and proactively address their needs.
  • Platform Expertise: Demonstrate advanced proficiency in a suite of Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges. Stay up-to-date on the latest industry tools and techniques.
  • Collaboration: Work closely with sales, analytics, and other internal teams to ensure campaign objectives align with broader business goals.
  • Data Analysis and Insights: Interpret campaign performance data to identify optimization opportunities, drive strategic recommendations, and provide actionable insights to clients.

This is an excellent opportunity to work with a company dedicated to accelerating innovation and revenue growth worldwide.


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