Executive Leader

1 day ago

Hyderabad, Telangana, India beBeeProgrammatic Full time ₹ 10,00,000 - ₹ 15,00,000

We are seeking a seasoned executive to lead our Programmatic Buy-Side team.

The ideal candidate will have hands-on leadership experience, with a proven track record of managing teams that execute programmatic buying campaigns. They will be responsible for developing and implementing campaign strategies, mentoring team members, and driving business growth.

  • Campaign Execution: Oversee the execution of programmatic buying campaigns, including strategy development, audience targeting, creative setup, bidding, optimization, pacing, and performance reporting.
  • Team Leadership: Guide a team of Programmatic Traders, providing direction, training, and performance management. Foster a learning-oriented environment and drive team efficiency.
  • Client Management: Build and maintain strong relationships with clients, acting as a subject matter expert for programmatic advertising. Educate clients on strategies and trends, and proactively address their needs.
  • Platform Expertise: Demonstrate advanced proficiency in a suite of Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges. Stay up-to-date on the latest industry tools and techniques.
  • Collaboration: Work closely with sales, analytics, and other internal teams to ensure campaign objectives align with broader business goals.
  • Data Analysis and Insights: Interpret campaign performance data to identify optimization opportunities, drive strategic recommendations, and provide actionable insights to clients.

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 5+ years of hands-on experience in programmatic campaign management on the buy-side.
  • 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.
  • Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.
  • Deep understanding of programmatic buying concepts: real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.
  • Strong analytical and problem-solving skills; a data-driven mindset.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.
  • Experience with cross-device and omnichannel campaigns.
  • Certifications in relevant DSPs or programmatic platforms.

At our company, we value honesty and integrity above all. We strive to create a work environment where professionals can grow and develop, and where collaboration is encouraged. If you're passionate about delivering exceptional results and driving business growth, we want to hear from you

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