Digital Marketing Strategist

1 day ago

Hyderabad, Telangana, India beBeeStrategist Full time US$ 90,000 - US$ 1,10,000
Programmatic Buying Specialist

We are seeking a skilled Digital Marketing Strategist to lead our programmatic buying efforts.

Key Responsibilities:
  1. Develop Comprehensive Digital Roadmaps: Create and present in-depth digital marketing proposals involving DV360 for clients, including awareness, acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns Effectively: Experience in managing app campaigns on DV360 while optimizing for reach/install/conversion. Linking app analytics platforms to DV360 is also essential.
  3. Create Targeted Ad Tags/Floodlight Tags: Design different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of various platforms to import/export audiences and conversions.
  4. Collaborate with Internal Teams Seamlessly: Work closely with internal teams to implement tracking mechanisms.
  5. Client Account Management Expertise: Perform client account management responsibilities associated with display/truview/video/search campaigns by structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platform.
  6. Monitor Account Performance Closely: Monitor account daily and monthly performance with respect to budget caps, campaign pacing, lost bidding, impression share, and other critical account metrics to carry out optimization strategies.
  7. Support Creative Design Team Proactively: Provide support to the creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  8. Communicate Effectively with Clients: Communicate with clients/PoC to keep campaign achievements in sync with predefined goals.
  9. Generate Relevant Reports: Generate relevant reports at three stages of the campaign – before, during, and after campaign auditing the advertising account and identifying gaps in existing structure and targeting.
  10. Plan and Execute Programmatic Campaigns Successfully: Plan, execute, and manage programmatic campaigns.
  11. Understand Performance Across Multiple Digital Channels: Understand performance across digital channels.
  12. Experience in Performance-Based Campaigns: Preferably worked on performance-based campaigns.

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