Digital Marketing Professional

1 day ago

Hyderabad, Telangana, India beBeeProgrammatic Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Title:

Digital Marketing Strategist

Job Description:

We are seeking a skilled Digital Marketing Strategist to develop and implement comprehensive digital marketing strategies for clients involving DV360, focusing on awareness and acquisition campaigns, remarketing, app installs, and video branding. The ideal candidate will have experience working with DV 360 and possess intermediate-level programmatic buying expertise.

Key Responsibilities:
  1. Manage digital marketing roadmaps and proposals for clients using DV360, ensuring alignment with campaign goals.
  2. Optimize app campaigns on DV360 for reach, install, and conversion, while linking App Analytics to DV360.
  3. Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with other platforms.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Structure and manage display, TrueView/video/search campaigns on DV360/CM/Google Ads, monitoring account performance daily and monthly.
  6. Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  7. Communicate campaign achievements with clients/POC, ensuring alignment with predefined goals.
  8. Generate relevant reports before, during, and after campaign auditing, identifying gaps in existing structures and targeting.
  9. Plan, execute, and manage programmatic campaigns, understanding performance across digital channels.
Required Skills and Qualifications:
  1. Intermediate-level programmatic buying expertise.
  2. Experience working on DV 360.
  3. DV 360 certification.
Preferred Skills:
  1. Google Campaign Manager (Intermediate).
  2. Marketing expertise.
What We Offer:

A dynamic work environment with opportunities for professional growth and development.

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