
Programmatic Campaign Manager
15 hours ago
The Programmatic Campaign Manager will oversee the execution of programmatic buying campaigns, guiding teams to achieve client objectives. This role demands comprehensive knowledge of programmatic buying platforms and experience optimizing campaigns.
Key Responsibilities:
- Campaign Development: Develop strategies, target audiences, set up creatives, bid, optimize, pace, and report campaign performance.
- Team Leadership: Guide a team of Programmatic Traders, provide direction, training, and performance management.
- Client Partnerships: Build strong relationships with clients, educate them on strategies and trends, and address their needs.
- Platform Expertise: Demonstrate advanced proficiency in Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges.
- Cross-Functional Collaboration: Work closely with sales, analytics, and other internal teams to ensure campaign objectives align with broader business goals.
- Data Analysis and Insights: Interpret campaign performance data to identify optimization opportunities and drive strategic recommendations.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 5+ years of hands-on experience in programmatic campaign management on the buy-side.
- 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.
- Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.
- Deep understanding of programmatic buying concepts.
- Strong analytical and problem-solving skills; data-driven mindset.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced environment while managing multiple projects.
About Our Company:
We value honesty and integrity. We love people who define their surroundings and are constantly looking to learn new things. If you love growth - professional and personal, then our company is likely the place for you.
Our Mission:
Our company is an AI-powered Revenue Operations services company dedicated to accelerating innovation and revenue growth for platforms and publishers worldwide.
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