Programmatic Advertising Specialist

2 days ago

Hyderabad, Telangana, India beBeeProgrammatic Full time ₹ 18,00,000 - ₹ 25,00,000

We are seeking a skilled professional to fill the role of Programmatic Advertising Specialist. The ideal candidate will have expertise in managing programmatic campaigns for large clients, with hands-on experience using demand-side platforms (DSPs) to build and optimize campaigns across various inventories.

">Key Responsibilities
  • Campaign Performance Management: Monitor and analyze campaign performance on DSPs, identifying areas for improvement and implementing strategies to enhance results.
  • Inventory Management: Source and manage private, preferred, and other deals in different DSPs - TTD & DV360.
  • Deal Hygiene and Health Checks: Ensure deal health and hygiene by monitoring clearing price, volume, and technology (DSP/SSP integration).
  • Audience Segmentation: Develop successful audience segmentation strategies aimed at reaching client goals.
  • Optimization and Strategy: Execute optimizations aimed at exceeding key performance indicators (KPIs); set campaign 'strategies', e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
Qualifications
  • Degree Requirements: Full-time graduate degree is mandatory.
  • Experience: Minimum 2-4 years of experience in managing programmatic campaigns for large clients.
  • DSP Experience: Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms.
  • Troubleshooting and Attention to Detail: General troubleshooting skills and strong attention to detail.
  • Digital Marketing Knowledge: Working knowledge of digital marketing: display, video, social, and marketing analytics.
  • Technical and Analytical Aptitude: Proven technical and analytical aptitude, with a curiosity for testing and innovation.
  • Data Organization: Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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