
Digital Advertising Specialist
4 days ago
Job Overview
A Programmatic Advertising Specialist is responsible for managing and optimizing digital advertising campaigns across various platforms.
Main Responsibilities:
- Optimize campaigns for key performance indicators and delivery metrics
- Troubleshoot and optimize underperforming campaigns
- Manage campaign types between cost-per-click and cost-per-thousand impressions
- Proficient in multiple demand-side platforms and extensive knowledge of the real-time bidding landscape
- Experience with DV360, TTD, Beeswax, and third-party ad servers is preferred
- Google Campaign Manager and Flashtalking measurement and reporting experience is a plus
- Excellent communication and writing skills are required for collaboration within the team, agency, clients, and media owners
- Strong analytical mindset and hands-on experience in Excel are preferred for data-driven decision-making
Required Skills:
- DV360
- Demand-Side Platform (DSP)
- DoubleClick Campaign Manager (DCM)
- End-to-end campaign management
Work Environment:
This role is based in Bangalore, India, and requires regular travel to client sites
Requirements:
- 3-5 years of experience in programmatic advertising
- Ability to start immediately or provide 30 days' notice period
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