Digital Advertising Strategist

1 day ago

Hyderabad, Telangana, India beBeePerformance Full time ₹ 40,00,000 - ₹ 80,00,000
Creative Strategy Lead - Digital Advertising

We are a performance-driven agency focused on scaling e-commerce brands with measurable results. Our campaigns are built at the intersection of data, storytelling, and creativity.

Role Overview

As a Creative Strategy Lead, you will own the creative direction for digital advertising across multiple brands. You will research audiences, build hooks, structure ad angles, and work with designers/editors to deliver ad creatives that balance storytelling with performance marketing.

  • Develop ad concepts, storyboards, and campaign structures aligned with brand goals.
  • Create hooks, angles, and messaging frameworks tailored to specific target audiences.
  • Monitor cultural, social, and platform trends to identify content opportunities.
  • Work closely with performance marketers to align creatives with audience insights, offers, and funnel stages.

You will also constantly analyze data to refine strategies and ensure scaling opportunities are not missed.

Key Responsibilities

The key responsibilities include:

  • Providing clear briefs and references that guide the production team.
  • Building a creative testing roadmap—ensuring we're testing hooks, formats, and storytelling styles regularly.
  • Collaborating with media buyers to align creative strategy with ad spend allocation.
  • Tracking creative performance across campaigns (CTR, thumb-stop ratio, CPA, ROAS).
  • Identifying winning creative patterns and scale them into new iterations.
  • Running post-mortems on underperforming creatives to learn and improve.
  • Maintaining a creative library with categorized concepts, angles, and results.

We are looking for someone who is half marketer, half creator—you love spotting trends, but you also care deeply about numbers and results.

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