Digital Advertising Leader

22 hours ago


Hyderabad, Telangana, India beBeeAdvertising Full time ₹ 1,00,00,000 - ₹ 1,40,00,000
Senior Digital Advertising Specialist

We are seeking a seasoned digital advertising professional to lead the execution and optimization of our paid campaigns on Google Ads and Meta Ads platforms.

  • Develop, deploy, and refine Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns that drive high-performing results.
  • Conduct thorough keyword research, audience segmentation, and ad copywriting to enhance campaign relevance and engagement.
  • Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates, using data-driven insights to inform optimization decisions.
  • Implement A/B testing for ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.
  • Optimize campaign structures, targeting options, ad placements, and bidding strategies to maximize efficiency and return on investment.
  • Manage and optimize Google Analytics, Meta Pixel, and Google Tag Manager to ensure accurate tracking and reporting of campaign performance.
  • Stay up-to-date with the latest Google Ads and Meta Ads algorithm updates, platform best practices, and industry trends.
  • Collaborate closely with content, design, and development teams to enhance ad creatives and landing page experiences.
  • Generate and present in-depth performance reports with actionable recommendations to inform strategic business decisions.
  • Identify new opportunities for scaling campaigns, expanding audiences, and allocating budgets effectively.


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