
3 Days Left) Digital Marketing Manager
3 weeks ago
Job Summary:
We are seeking a highly motivated and experienced Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will play a key role in increasing brand awareness, driving website traffic, and generating leads/sales through various digital platforms.
Key Responsibilities:
Develop and execute digital marketing strategies to achieve business objectives (brand awareness, lead generation, customer acquisition, etc.)
Plan and manage digital campaigns across channels including SEO, SEM, email, social media, and display advertising
Oversee and optimize the companys website and landing pages for user experience and conversion
Use analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager) to measure performance and identify improvements
Manage content strategy, creation, and distribution across all digital platforms
Stay up to date with the latest digital marketing trends, technologies, and best practices
Collaborate with designers, content creators, product managers, and external agencies
Monitor competitors digital activities and adjust strategies accordingly
Manage marketing budgets and allocate/invest funds across digital channels effectively
Report on campaign performance and ROI to stakeholders
Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field (Masters preferred)
5+ years of proven experience in a digital marketing role
Strong knowledge of SEO, SEM (Google Ads), email marketing, social media advertising, and content marketing
Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and CRM systems
Proficiency in web analytics tools (Google Analytics, Hotjar, etc.)
Strong analytical skills and data-driven thinking
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines
Preferred Skills:
Certifications in Google Ads, Google Analytics, or HubSpot
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