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Programmatic Advertising Specialist

2 weeks ago

Hyderabad, Telangana, India Brand O Box Full time ₹ 8,00,000 - ₹ 12,00,000 per year

We are seeking a highly skilled
Programmatic Advertiser

to join our digital marketing agency. This role is dedicated exclusively to
programmatic advertising

, ensuring our clients achieve maximum performance and ROI through advanced programmatic strategies. The candidate will manage campaigns end-to-end across demand-side platforms (DSPs), optimize bidding strategies in real time, and leverage audience data to deliver targeted, scalable, and efficient advertising solutions.

This position plays a critical role in bridging data, technology, and media buying to help clients reach the right audience at the right time, while maintaining transparency, brand safety, and measurable outcomes.

Key Responsibilities

  • Manage and execute programmatic advertising campaigns across multiple
    DSPs

(e.g., DV360, The Trade Desk, MediaMath, Xandr).
- Set up, monitor, and optimize campaigns using
real-time bidding (RTB)

strategies to achieve performance goals.
- Develop and refine
audience targeting strategies

using first-party, second-party, and third-party data through
DMPs

and audience segments.
- Continuously analyze campaign data to identify trends, insights, and opportunities for optimization.
- Implement fraud detection and
brand safety measures

to protect clients' investments and maintain campaign integrity.
- Optimize inventory sources and manage
private marketplace (PMP) deals

and open exchanges for best performance.
- Monitor and optimize towards KPIs including
CPM, CPC, CTR, CPA, ROAS, and Viewability

benchmarks.
- Collaborate with internal teams to integrate creative assets, tracking pixels, and data tags effectively.
- Ensure accurate
tag management

and troubleshooting for campaign tracking and measurement.
- Generate detailed performance reports and present insights and recommendations to clients and internal stakeholders.

Required Skills & Expertise

  • Strong expertise in managing programmatic campaigns within major
    DSPs

(DV360, The Trade Desk, Xandr, MediaMath, etc.).
- In-depth understanding of
SSPs, Ad Exchanges, and DMPs

and how they interact in the programmatic ecosystem.
- Advanced knowledge of
audience targeting, segmentation, and lookalike modeling

.
- Proficiency in
analytics platforms

(Google Analytics, Adobe Analytics, etc.) for campaign tracking and performance analysis.
- Strong command of
tag management tools

(GTM, Floodlight, etc.).
- Experience with
viewability tracking, brand safety tools, and fraud prevention solutions

(IAS, Moat, DoubleVerify).
- Analytical mindset with the ability to translate complex data into actionable insights.
- Knowledge of different programmatic deal types (PMPs, programmatic guaranteed, open exchange).
- Understanding of attribution modeling and cross-device measurement.

Qualifications & Experience

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 2–3 years of hands-on experience in programmatic advertising within a digital marketing agency

(agency experience is
mandatory

).
- Certifications in programmatic platforms (e.g.,
Google DV360 Certification, The Trade Desk Edge Academy Certification

) strongly preferred.
- Proven track record of achieving campaign KPIs across different client verticals.

Performance Metrics / KPIs

Success in this role will be measured through:

  • Achievement of campaign efficiency metrics:
    CPM, CPC, CTR, CPA, ROAS

.
- Viewability rates

meeting or exceeding industry benchmarks.
- Reduction in
ad fraud exposure

and adherence to brand safety guidelines.
- Accuracy and timeliness in
reporting and campaign insights

.
- Client satisfaction and retention due to programmatic performance outcomes.

Tools & Platforms Knowledge

  • Demand-Side Platforms (DSPs):
    DV360, The Trade Desk, MediaMath, Xandr, Adobe Ad Cloud

.
- Data Management Platforms (DMPs):
Lotame, BlueKai, Salesforce Audience Studio

.
- Analytics:
Google Analytics, Adobe Analytics

.
- Verification & Brand Safety:
IAS, Moat, DoubleVerify

.
- Tag Management:
Google Tag Manager, Floodlight

.
- Reporting & BI Tools:
Data Studio, Tableau, Power BI

.

Work Environment

The
Programmatic Advertiser

will work closely with the internal strategy, creative, and account management teams while maintaining a focused scope strictly within programmatic advertising. Collaboration with clients will involve
reporting, insights, and performance discussions

, but day-to-day responsibilities remain fully programmatic-focused. This ensures the role stays specialized, allowing deep expertise and value creation for clients.