Strategic Programmatic Leader

3 days ago

Hyderabad, Telangana, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 25,00,000
Programmatic Campaign Manager

The ideal candidate for this role is a strategic leader who will oversee the end-to-end management of programmatic buying campaigns, mentor their team members, and drive business growth.

Key Responsibilities:
  • Campaign Strategy: Develop comprehensive campaign strategies, including audience targeting, creative setup, bidding, optimization, pacing, and performance reporting.
  • Team Leadership: Guide a team of Programmatic Traders, providing direction, training, and performance management. Foster a learning-oriented environment and drive team efficiency.
  • Client Management: Build and maintain strong relationships with clients, acting as a subject matter expert for programmatic advertising. Educate clients on strategies and trends, and proactively address their needs.
  • Platform Expertise: Demonstrate advanced proficiency in a suite of Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges. Stay up-to-date on the latest industry tools and techniques.
  • Collaboration: Work closely with sales, analytics, and other internal teams to ensure campaign objectives align with broader business goals.
  • Data Analysis and Insights: Interpret campaign performance data to identify optimization opportunities, drive strategic recommendations, and provide actionable insights to clients.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 5+ years of hands-on experience in programmatic campaign management on the buy-side.
  • 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.
  • Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.
  • Deep understanding of programmatic buying concepts: real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.
  • Strong analytical and problem-solving skills; a data-driven mindset.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.
  • Experience with cross-device and omnichannel campaigns.
  • Certifications in relevant DSPs or programmatic platforms.

We value honesty, integrity, and growth. We're looking for individuals who are constantly learning and improving themselves every day.

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