Area Field Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Pidilite Industries Limited Full time

Job Description :

Experience - 6-10 Years

Language must - Malayalam, English, Kannada / Tamil

Team handling experience must - 8 on role Business development team.

Area he will be handling is Karnataka, Kerala & Tamil Nadu

Qualification - Graduate + MBA Preferred but not compulsory

Age - Max -38 years

Division / Function - MMP (Multi Vertical + Mini Industries + Periphery)

Vertical Multi - Vertical Product

Sub Vertical - Sealants

Job responsibilities :

People Management

  • Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module. Also enable other executives TSI/TSRs/BDE-Adhesives who are responsible for sales and demand generation of sealants.
  • Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.
  • Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.
  • Recruit best suitable talent for vacant positions.

Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connect

Feedback Consolidation and Sharing

  • Product Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etc
  • Trial Feedback: Conduct trials of new products with users as per category plan
  • Module Feedback: Provide insights and feedback on the effectiveness of field marketing modules.
  • Feedback on BDE-Sealants scorecard

Business Review - Ensure business reviews are conducted through OAAP tool as per index.

Adopted contractor Performance

  • Engage with adopted contractors twice a quarter. Educate the contractors about our range of products
  • Identify key user needs, product feedback. Gather actionable and well-articulated insights
  • Make 'influencers' out of high potential users

Adopted dealer performance -

  • Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs)

Contact, Connect, Convert

  • Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.
  • Ensure relation building activities are carried out with full rigour for the users to feel connected to the brand
  • Drive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.
  • Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agency
  • Execute demand generation activities for exception territories and products.

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