Modern Trade Sales Team Leader
2 days ago
Key Responsibilities
- Develop and execute business strategies for Modern Trade to achieve sales, distribution, and visibility objectives.
- Build and maintain strong relationships with key accounts such as Reliance Retail, DMart, Health & Glow, and other modern trade partners and pharma.
- Lead annual & quarterly joint business planning (JBP) with MT accounts.
- Negotiate trade margins, schemes, visibility budgets, and marketing activation.
- Drive in-store execution through planograms, displays, and merchandising initiatives.
- Ensure proper stock forecasting, demand planning, and supply chain coordination to avoid stockouts.
- Analyze market trends, sales data, and competitor performance to identify growth opportunities.
- Lead, mentor, and motivate a team of sales executives/merchandisers for flawless ground-level execution.
- Track ROI of trade promotions and optimise spends for maximum impact.
Key Skills & Competencies
- Strong understanding of FMCG / Beauty & Personal Care sales in Modern Trade.
- Excellent negotiation, influencing, and relationship management skills.
- Strategic thinker with strong execution and problem-solving abilities.
- Data-driven approach with strong skills in sales forecasting and analytics.
- Leadership skills with proven ability to manage and develop teams.
- Strong communication and presentation skills.
Qualifications & Experience
- MBA / Graduate in Business Administration, Marketing, or related field.
- 1-3 years of experience in FMCG / Beauty / Personal Care sales, with at least 1 year handling Modern Trade accounts.
- Proven track record of delivering sales growth and building MT partnerships.
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