Fenbotics | Business Development Representative
4 hours ago
About Fenbotics:
Fenbotics is a forward-thinking company specializing in automation solutions designed to enhance efficiency, streamline manufacturing processes, and deliver measurable results. We are seeking a dynamic and results-driven Business Development Representative to take charge of our digital marketing and lead generation efforts while managing key platforms and strategies to drive growth.
Job Overview:
The Business Development Representative (BDR) will play a critical role in driving Fenbotics’ growth by identifying, engaging, and nurturing potential customers. This role combines expertise in digital marketing, LinkedIn management, lead generation, and SEO optimization to create a seamless pipeline of qualified leads.
Key Responsibilities:
- Digital Marketing Management:
- Develop and execute comprehensive digital marketing strategies to promote Fenbotics’ offerings.
- Manage and optimize campaigns across platforms, including email marketing, social media, and paid ads.
- LinkedIn Account Management:
- Oversee the company’s and sales team LinkedIn presence, including content creation, profile optimization, and audience engagement.
- Actively connect and build relationships with potential leads and industry professionals.
- Lead Generation and Outreach:
- Research and identify new business opportunities and target customers in relevant industries.
- Conduct cold email and LinkedIn outreach campaigns to generate and nurture leads.
- Develop and manage workflows to warm up leads and transition them into qualified opportunities.
- SEO Optimization:
- Perform keyword research and implement on-page and off-page SEO strategies to improve website visibility and traffic.
- Monitor website performance and suggest improvements to align with lead generation goals.
- CRM Management:
- Track and manage leads in the CRM system to ensure accurate data and seamless follow-ups.
- Analyze campaign performance and provide regular updates on lead generation efforts.
- Market Analysis and Strategy:
- Stay updated on industry trends and competitors to identify new opportunities.
- Collaborate with the sales and marketing teams to align strategies and messaging.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in business development, digital marketing, or a similar role.
- Proven experience with LinkedIn outreach and management.
- Strong knowledge of SEO best practices and digital marketing strategies.
- Excellent written and verbal communication skills for crafting engaging outreach messages.
- Proficiency in CRM tools, email marketing platforms, and analytics tools.
- Self-motivated, organized, and results-oriented with a passion for finding and nurturing leads.
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