Marketing Head
2 weeks ago
About the role:
This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.
Roles and Responsibilities:
• Translate brand strategy into plans, brand positioning and go-to market strategies.
• Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
• Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
• Creating and managing customer research, promotional collateral to establish and maintain product branding
• Maintain brand consistency across all external and internal creatives and communications
• Handle external Media relationships, PR and agency relationships
• Develop best practices, define and track KPIs for managing marketing success
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
Required Skills:
· 5-8 years’ experience in Brand Management and Consumer Marketing with proven track record of creating and executing successful marketing plans
· Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)
· Expertise in creative and production process for traditional and digital (incl. video audio) materials
· Handled Content, media, PR and brand campaign management calendar
· Has built marketing experiences across display, social, mobile, online and mass media demands
Desired Skills:
· Superior Communication & Interpersonal Skills
· Dynamic Leadership/People Skills
· Ability to work in an unstructured agile work environment
· Excellent innovative, creative & strategic planning skills with successful track record of generating higher revenue through marketing efforts.
· Go-getter and positive attitude
Category manager
Creative
brand
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